Click-and-Collect Cost Calculator — BOPIS vs Home Delivery

Calculate the true cost of click-and-collect (BOPIS). Staff picking, staging, customer service, and lost productivity — versus home delivery cost for the same order.

Quick answer: BOPIS costs $2–$7/order in store labour. No shipping cost. But 8–15% of click-and-collect customers abandon their order or require customer service — add $3–$8 for these. Total: $5–$15/order vs $8–$18/order for home delivery.

🛒 Click-and-Collect (BOPIS) Cost Calculator

Customer doesn't pick up within window
BOPIS Cost Per Order
Labour Per Order
vs Home Delivery

How to Use This Calculator

  1. Time the pick-and-stage process — from order receipt to item in staging area.
  2. Track your failure rate — orders not collected within 3 days require unpicking, restocking, or refunding — a real cost.
  3. Compare to home delivery — BOPIS saves shipping cost entirely — the question is whether store labour is cheaper.

Worked Example

1,500 orders/month, 8.5 min total labour, $17/hr, 10% failure at $5.50, compare vs $13.50 delivery.

  1. Labour/order: $2.41
  2. Failure provision: $0.55
  3. BOPIS CPO: $2.96
  4. vs delivery $13.50: BOPIS saves $10.54/order

BOPIS saves $10.54/order vs home delivery — $189,720/year at 1,500 orders/month. The real strategic value: BOPIS customers average 30–50% higher basket size than online-only customers in many categories.

Frequently Asked Questions

Industry average: 8–15% of click-and-collect orders are not picked up within the designated window. Fashion: 12–18% (high browse-to-buy gap). Grocery: 3–6% (necessity purchase, near-home store). Electronics: 5–10%. Solution: reminder notifications at 24 and 4 hours before expiry dramatically reduce no-shows.

Multiple studies show BOPIS customers make incremental in-store purchases 40–80% of the time. Average add-on spend: $22–$35 per BOPIS visit. This incremental revenue often makes BOPIS the highest-margin fulfilment option when store incremental revenue is factored in.